Discover the magic of Ichinohe's Food & Fireworks Festival, where local food stalls, vibrant fireworks, and the inspiring spirit of junior high school students come together for an unforgettable summer night in Iwate. From unique ice cream flavors to surprise concerts, this local festival shows the true charm of rural Japan.

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Discover a one-of-a-kind event in Kuji where sumo wrestlers serve you lunch after a close-up training session. A heartwarming and unforgettable cultural experience in Iwate!

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There’s something magical about festivals in Japan. As many of you may have seen in movies or anime, festivals here feel deeply emotional filled with energy, nostalgia, and charm. The Fuji Shima Festival in Ichinohe was no exception.

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