events & festivals

Experience how jazz brought new life to the historic Ichinohe Mandaikan theater, blending music, culture, and intimacy in the heart of Tohoku.

In northern Japan, the autumn season brings a series of festivals, known locally as aki matsuri (秋まつり), celebrating the harvest, nature, and local heritage. These festivals remain particularly distinctive, often overlooked by travelers. In this article, I will guide you on how to understand, experience, and enjoy them correctly, so read until the very end!

Discover the magic of Ichinohe's Food & Fireworks Festival, where local food stalls, vibrant fireworks, and the inspiring spirit of junior high school students come together for an unforgettable summer night in Iwate. From unique ice cream flavors to surprise concerts, this local festival shows the true charm of rural Japan.

Discover a one-of-a-kind event in Kuji where sumo wrestlers serve you lunch after a close-up training session. A heartwarming and unforgettable cultural experience in Iwate!

There’s something magical about festivals in Japan. As many of you may have seen in movies or anime, festivals here feel deeply emotional filled with energy, nostalgia, and charm. The Fuji Shima Festival in Ichinohe was no exception.